Cyprus begins new campaigns to bring in tourists
Tourism officials in Cyprus have proposed new plans designed to boost the island’s tourist industry.
Phoebe Katsouri, director general of Cyrus Tourism Organization has said that they are looking to identify potential markets and clients who can help maintain current tourism levels, which could be good news for people with property in Cyprus. Ms Katsouri also stated that, to increase the Cyprus’s tourism levels, The CTO is making “huge efforts” to increase visitor numbers by collaborating with local authorities.
The Cyprus Tourism Organization (CTO) wanted to increase the amount of foreign arrivals in the country by ten per cent next year. So New promotional campaigns to showcase other aspects of the island apart from its more famous attributes, such as sun, sea and sand has been launched, reports the Financial Mirror.
The CTO said it would collaborate with airlines in order to help attract more visitors from areas such as the Middle East. An official from CTO said that initiatives in next year there will be more joint campaigns with airlines.
Cyprus is already a popular overseas property hotspot; the initiatives by the Government could broaden the appeal of the island and potentially open up new areas to tourists. If the visitor numbers go up significantly, this could be good news for the holiday industry and other groups who depend on it, including private property investors.
Popularity: 30% [?]
