Cyprus is rebranding as an exclusive, luxury holiday destination
Cyprus is currently rebranding itself as a luxury holiday destination as holidays has been hit hard worldwide due to continuing economic recession, according to reports.
Tourism in the country has been reduced during the last 12 months as the recession continues to grip the UK. Cyprus has struggled to attract budget travelers who instead have opted for cheaper options. Cyprus has turned tables by taking advantage of the expensive resort image.
The Cyprus Tourism Organization (CTO) has shifted the fulcrum of its strategy to attract the higher end of the luxury holiday market as it is expected to be one of the “big growth areas” in global tourism in 2009. Traditionally, the country has been seen as an inexpensive option for holidays, but now it is planning to attract wealthy holidaymakers as well as families. The government has put a lot of new investment into restaurants and five star hotels with millions of Euros have been invested to accommodate the new clientele.
CTO has also invested lot of money in creating luxury holiday packages and sustainable tourism initiatives. Photis Lambrianides, the commercial director of Olympic Holidays has stated that sales will increase despite the slow start in 2009.
According to Travel weekly, Cyprus has long realized that attracting more affluent travelers, who place importance on quality of product rather than price, is key to bumping up numbers.
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